IT Cosmetics

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Biotin: Promotes healthier-looking hair and skin.
- Peptides: Helps brittle lashes look soft.
- Pro-Vitamin B5: Known for its lash-conditioning benefits.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This lash-plumping, lengthening, and volumizing mascara provides more volume and more visible length vs. natural lashes. The life-proof formula is buildable and delivers super black pigment while resisting water, humidity, and sweat without a crunchy feel.

Clinical Results: In a consumer-panel survey:
- 92% say its buildable
- 90% say it provides big volume
- 90% say it feels comfortable on lashes